About Us

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As regulatory scrutiny and privacy lawsuits surged, our mission sharpened: to protect enterprises from compliance blind spots that can cost millions. Unlike traditional audits, Sentinel offers continuous, real-time monitoring of real user traffic – not synthetic tests or delayed batch scans. We help marketing, legal, and privacy teams detect consent violations the moment they happen, while still supporting data quality for analytics teams. In the end, Sentinel exists to protect your brand, your customers, and your ability to market with integrity.

Sentinel Insights limits financial exposure to regulatory fines and class action lawsuits by monitoring, flagging, and alerting you to consent violations taking place on your website in real-time.

Without Sentinel Insights, there’s little to no visibility into what data is shared through your website, and if such data sharing violates user consent agreements.

Sentinel Insights’ consent governance platform helps enterprises mitigate the risk of class action lawsuits and save their companies from millions of dollars in fines.

No other solution flags unlawful privacy violations and personal data sharing on your website 24/7/365, for every user and every tag.

Erin Ankeny leads cross-functional initiatives that bridge marketing and technology, with a focus on scalable platforms and enterprise implementations.

She has led complex initiatives for Fortune 500 clients, supporting web and mobile applications, deploying marketing technologies, and building scalable platforms from the ground up. Before joining Sentinel, Erin served as Executive Vice President at Gloto Corp. She also managed the rollout of a tag and consent management platform across more than 100 digital properties for TD Ameritrade.

Save thousands for hours in manual efforts

Guard against consent + Privacy lawsuits

Nearly 20 states have pending or implemented strict data privacy laws. Make sure you honor every user’s consent agreement before you receive a demand letter from trophy hunting state attorneys or class action law firms.

With just one tag and one day of implementation, your legal, IT, and marketing departments can collaborate as one team and plug the technical holes before it’s too late.

1.1 | One Tag
One tag from Sentinel Insights is all it takes to start identifying consent violations on your website.

1.2 | One Day
We implement and set up your tailored solution and dashboard in just one day.

1.3 | One Team
Sentinel Insights helps legal, IT, and marketing departments work together and make sure you are in compliance.

Save thousands for hours in manual efforts

Companies are being sued for millions of dollars for violating consent agreements in states like California, Texas, Oregon, and Colorado. And that doesn’t even include the time and money spent on preparing legal defenses.

What’s more, companies can be sued by both State Attorneys General and class action law firms for the same violation.

Sentinel Insights’ consent governance platform is your best chance at limiting financial exposure and reputational damage based on compliance violations on your website. It also has the potential to offer one of the highest ROIs your company will ever experience.

2.1 | Always on
Sentinel gives you a live view of every tag, page, and consent issue on your website around the clock.

2.2 | Always current
Our SaaS solution operates with the latest tags and updates in mind.

2.3 | Always informed
Always be in the know about consent violations with automatic alerts and our easy-to-use dashboards.

Avoid financial loss from fines, lawsuits, legal fees, and brand reputational damage

Most companies violating user consent agreements don’t even realize it until it’s too late. It’s not malice, it’s simply a lack of visibility into the tracking technology and third-party behavior taking place behind the scenes on your website.

Sentinel Insights monitors and audits every tag on every page of your website and cross-checks with the consent agreements of every single user in real-time.

It’s the only way to ensure you’re alerted and can take immediate action when violations occur.

2.1 | Always on
Sentinel gives you a live view of every tag, page, and consent issue on your website around the clock.

2.2 | Always current
Our SaaS solution operates with the latest tags and updates in mind.

2.3 | Always informed
Always be in the know about consent violations with automatic alerts and our easy-to-use dashboards.

Why do you need real-time consent monitoring and not auditing?

Consent mapping for every tag

Monitoring 100% of users in real-time

There are real risks to getting consent management wrong - fines and reputational damage. That’s why it’s important to know when your consent management practice breaks, for any tag, for any user.

2.1 | Real-time detection
Sentinel gives you a live view of every tag, page, and consent issue on your website around the clock.

2.2 | Instant alerts
Our SaaS solution operates with the latest tags and updates in mind.

2.3 | Automated audits
Always be in the know about consent violations with automatic alerts and our easy-to-use dashboards.

Why do you need real-time consent monitoring and not auditing?

Live consent enforcement checks that validate whether 3d8f7adds, pixels, and tags are truly respecting each user’s current consent state across every page view.
Automatic detection of ignored signals when GPC, “Do Not Track,” or similar browser privacy flags are present but third-party scripts still fire or data is still transmitted.
Real-time alerts on consent gaps so legal, privacy, marketing, and IT teams can respond quickly—closing 6c759ab4 before regulators, plaintiff firms, or auditors discover them.

Granular rules per vendor and tag that map consent purposes to specific technologies, enforcing exactly what each vendor can collect under each user choice and jurisdiction
Region-aware policies that automatically adapt behavior based on user location, applying the right legal standards (e.g., opt-in vs. opt-out, sensitive categories) without manual rewrites
Centralized rule orchestration so updates made once in the policy engine immediately propagate to every page and environment, reducing drift between your CMP, TMS, and actual runtime behavior

Regulation-aware dashboards that show how each region (EU, US, Canada, Quebec, etc.) is performing against local consent standards, including opt-in vs. opt-out rules and stricter regimes like Law 25
Tag-level consent evidence with time-stamped logs of user choices, active/inactive tags, and data flows per page and vendor, so you can prove that tracking only runs when and where consent allows it
Guided remediation workflows that highlight non-compliant tags, suggest rule or configuration changes, and record each fix, building a living audit trail that supports internal reviews, DSAR responses, and regulator inquiries.

Live consent enforcement checks that validate whether 3d8f7adds, pixels, and tags are truly respecting each user’s current consent state across every page view.
Automatic detection of ignored signals when GPC, “Do Not Track,” or similar browser privacy flags are present but third-party scripts still fire or data is still transmitted.
Real-time alerts on consent gaps so legal, privacy, marketing, and IT teams can respond quickly—closing 6c759ab4 before regulators, plaintiff firms, or auditors discover them.

Granular rules per vendor and tag that map consent purposes to specific technologies, enforcing exactly what each vendor can collect under each user choice and jurisdiction
Region-aware policies that automatically adapt behavior based on user location, applying the right legal standards (e.g., opt-in vs. opt-out, sensitive categories) without manual rewrites
Centralized rule orchestration so updates made once in the policy engine immediately propagate to every page and environment, reducing drift between your CMP, TMS, and actual runtime behavior

Regulation-aware dashboards that show how each region (EU, US, Canada, Quebec, etc.) is performing against local consent standards, including opt-in vs. opt-out rules and stricter regimes like Law 25
Tag-level consent evidence with time-stamped logs of user choices, active/inactive tags, and data flows per page and vendor, so you can prove that tracking only runs when and where consent allows it
Guided remediation workflows that highlight non-compliant tags, suggest rule or configuration changes, and record each fix, building a living audit trail that supports internal reviews, DSAR responses, and regulator inquiries.

Live consent enforcement checks that validate whether 3d8f7adds, pixels, and tags are truly respecting each user’s current consent state across every page view.
Automatic detection of ignored signals when GPC, “Do Not Track,” or similar browser privacy flags are present but third-party scripts still fire or data is still transmitted.
Real-time alerts on consent gaps so legal, privacy, marketing, and IT teams can respond quickly—closing 6c759ab4 before regulators, plaintiff firms, or auditors discover them.

Granular rules per vendor and tag that map consent purposes to specific technologies, enforcing exactly what each vendor can collect under each user choice and jurisdiction
Region-aware policies that automatically adapt behavior based on user location, applying the right legal standards (e.g., opt-in vs. opt-out, sensitive categories) without manual rewrites
Centralized rule orchestration so updates made once in the policy engine immediately propagate to every page and environment, reducing drift between your CMP, TMS, and actual runtime behavior

Why do you need real-time consent monitoring and not ec61d2c5?

Because Sentinel Insights is a patent-pending, real-time automated monitoring tool that puts you in control of your consent process.

✖ AUDITING

One-time process of noting the current state of a system.

Frequency: Periodic, On-Demand

Scope: Limited, Scripted (Sampled / Synthetic), not deployed on post-authenticated sites

Outcome: Reports, Snapshots, Actionable Insights

Auditing provides a snapshot of a sample at a single point in time.

✔ MONITORING

Continuous process of observing ongoing operations of a system.

Frequency: Real-Time, Always On

Scope: Comprehensive, 100% Real User Traffic, including post-authenticated sites

Outcome: Alerts, Notifications, Peace of Mind

Monitoring provides insights from all of the data, all of the time.