Privacy Policy
Last Updated: January 8, 2026
Thank you for using Sentinel Insights’ website. We are committed to protecting your privacy and, for that reason, we have adopted this Privacy Policy (“Privacy Policy”) to describe how we and our subsidiaries and affiliates (collectively, “Sentinel Insights,” “us,” “we,” or “our”) may collect, use, disclose, and share your Personal Information (as defined below) in connection with any websites we own and operate that link to this Privacy Policy (collectively, the “Site”) and our services, events, emails and other electronic communications, and social media pages (collectively, and together with the Site, the “Service”), and the choices you have with respect to your Personal Information.
If you reside in the State of California, please click here to learn more about your privacy rights. To the extent that there is a conflict between this Privacy Policy and the Privacy Notice for California Residents, the Privacy Notice for California Residents will prevail only if you reside in the State of California (you are a “California Consumer”).
If you reside in the Commonwealth of Virginia or the States of Colorado, Utah, Connecticut, Texas, Oregon, Montana, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, or Minnesota, please click here to learn more about your privacy rights. To the extent that there is a conflict between this Privacy Policy and the Privacy Notice for Covered Residents, the Privacy Notice for Covered Residents will prevail only if you reside in one of the states specified in this paragraph (you are a “Covered Consumer”).
This Privacy Policy applies to information Sentinel Insights collects through the Services, as well as other information provided to us online or offline by third parties, when we associate that information with customers or users of the Services; however, it does not apply to information collected from our employees, contractors, or vendors. This Privacy Policy also does not apply to Personal Information that we may collect, store, or maintain as a data processor or service provider on behalf of our clients who use our products, technology, and services, where applicable. It also does not apply to information that you ask us to share with third parties or that is collected by certain other third parties whose software or services are featured or included in the Services (as further described below). For information about how our customers may collect, use, disclose, and share Personal Information in connection with the products, technology, and services that we provide to them, including any data collection via our proprietary tags or other tracking technologies, please visit the website privacy policy of the relevant customer or contact them for more information.
Sentinel Insights reserves the right, at any time, to modify or update this Privacy Policy periodically with or without prior notice by posting the updated policy on this page. If we modify or update how we collect, use, disclose or share Personal Information, we will post the updated Privacy Policy on this page. You can always check the “Last Updated” date at the top of this document to see when the Privacy Policy was last changed. If we make any material changes to this Privacy Policy, we may notify you about an update by reasonable means, which may be by sending you an email, posting a notice about the update on the Service, or other means as may be required by applicable law prior to the changes becoming effective. In all cases, your continued use of the Service following posting or other notification of changes constitutes your acknowledgement of such changes. Please review this Privacy Policy periodically to keep up to date on our most current policies and practices. IF YOU DO NOT AGREE TO CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES (WHICH IS THE “LAST UPDATED” DATE OF THIS PRIVACY POLICY).
This Privacy Policy covers the following topics:
COLLECTION OF PERSONAL INFORMATION
USE OF PERSONAL INFORMATION
DISCLOSURE OF YOUR INFORMATION
INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
TRANSPARENCY AND YOUR CHOICES
CHILDREN
INFORMATION SECURITY
THIRD PARTY WEBSITES AND SERVICES
NOTICE TO CALIFORNIA RESIDENTS (SHINE THE LIGHT LAW)
NOTICE TO EUROPEAN USERS
NOTICE TO NEVADA RESIDENTS
NOTICE TO CANADA RESIDENTS
CONTACTING US
CONSENT
By accessing or using the Services, you consent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Services. Information gathered through the Services may be transferred, used, and stored in the United States or in other countries where our service providers or we are located. If you use the Services, you agree to the transfer, use, and storage of your Personal Information (as defined below) in those countries. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. You agree that all transactions relating to the Services or Sentinel Insights are deemed to occur in the United States, where our servers are located.
COLLECTION OF PERSONAL INFORMATION
Personal Information You Provide. We collect Personal Information when you provide it to us or register for or use our Services. By “Personal Information” we mean information that can identify or reasonably be linked to an individual, which may include the following:
Contact information, such as first and last name, email address, phone number, or mailing address.
Professional information, such as company name, job title, company location, or other details we may collect about your company.
Account information, such as your log-in details, information that you store in your account, information you provide during registration or agreement submission, and other details about your use of the Service.
Preferences, such as your marketing or communications preferences.
Survey responses, such as the information you provide in response to our surveys or questionnaires.
Communications, such as the information associated with your requests or inquiries, including for support, assistance, or order information, and any feedback you provide when you communicate with us.
You may choose not to provide Personal Information, (subject to the controls offered by your personal device (e.g., mobile device, laptop, or desktop computer’s operating system), but this may prevent you from receiving certain features of the Services.
Unless we specifically request it, we ask that you not provide us with any sensitive Personal Information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background, or trade union membership) on or through the Service, or otherwise to us.
Personal Information from Third Parties. We may obtain Personal Information about you from third parties, such as social media platforms (including, but not limited to, LinkedIn and YouTube) and other public sources, third parties that help us advertise our services and find new customers, joint marketing partners, event co-sponsors, and other third parties. If you use a third-party service to login to the Service or otherwise connect or link a third-party service to the Service, we may also receive Personal Information from that service.
Non-Personal Information Collected Automatically. We, our service providers, and our advertising partners may automatically collect non-Personal Information relating to the Services, that is, information that does not personally identify an individual. The non-Personal Information we collect includes how you interact with the Services, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, information about your web browser or device accessing or using the Services, and your activity over time on our Service and other sites and online services. Examples of the non-Personal Information we collect are:
Device data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, the website you visited before browsing to our website, and general location information such as city, state, or geographic area in which you are located (but not your precise geographic location).
Online activity data, such as pages or screens of our website that you viewed during a visit, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen (i.e., what information, content or advertisements you view or interact with using the Services), access times, language preferences, duration of access, and unique identifiers that are not connected and cannot reasonably be connected to your identity.
We will not use non-Personal Information to try to identify you, and if we associate any non-Personal Information with information that personally identifies you, then we will treat it as Personal Information. As discussed in more detail below, we sometimes use cookies and other automatic information gathering technologies to gather Personal Information and non-Personal Information.
Information collected by the Services may be collected by us or one of the third parties we utilize in providing the Services (as further described below).
Every time you use the Services (e.g., access a Service webpage, or navigate to a specific location within the Service mobile app), we collect Personal Information and non-Personal Information regarding that use. For example, to improve our Services, we collect how, when, and which parts of the Services or their features you use, which social media platforms you connect to the Services, and when, how, and what you post to the social media platforms through the Service app. Also, we may use your device’s unique identifier (UDID) or other unique identifiers to assist us in collecting and analyzing this data. To assist us in collecting and storing this non-Personal Information, Like many online services, we may employ a variety of technologies, including the following technologies to facilitate some of our automatic data collection:
“Cookies,” which are text files that websites store on a visitor‘s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
Session-Replay Technologies, which are third-party software programs that we may use on the Site or in some locations of the Service to record a video replay of users’ interactions with the Service. The video replay may include users’ clicks, mouse movements, scrolls, mobile app touches, typing, and other activity taken during the session. We use session replay technology from our third-party service provider (_____)providers (HotJar, Amplitude, Google Analytics, Mixpanel, and rB2B) to collect user experience data, which reproduces your interactions with the Services, including mouse movements, page scrolling, screen taps, and other actions you take while using the Services. Reproduced data may include technical and usage data, as well as visual representations of actions you take while using the Services. Our use of this data is limited to research and development purposes, such as to help us troubleshoot problems with the Service, design a better user experience for you, helping us understand how users interact with and use the Service, and identify areas for improvement.
Web beacons, pixels, or tags (also known as pixel tags or clear GIFs), which are small, usually-transparent images placed on a web page that allow the operator of that image, which may be the operator of the website you visit or a third party, to read or write a Cookie. These tools are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.
Your operating system and web browser may allow you to erase information stored in Cookies and local browser storage. But if you do so, you may be forced to login to the Services again, and you may lose some preferences or settings. You may also be able to set your browser to refuse all website storage or to indicate when it is permitted, but some features of our Services may not function properly without it. We may use Cookies to keep you logged in, save your preferences for the Services, and to collect information about how you use our Services.
Referrals. Users of the Service may have the opportunity to refer colleagues or other contacts to us and share their contact information with us. Please do not refer someone to us or share their contact information with us unless you have their permission to do so.
USE OF PERSONAL INFORMATION
Sentinel Insights uses Personal Information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.
To Provide the Service and Our Products, Technology, and Services. We may use Personal Information that we collect to provide our Service and related products, technology, and services, and to operate our business. For example, we use Personal Information to:
assist us in providing, maintaining, and protecting the Services;
process your transactions, including granting access to our Service and providing our services and technology;
establish, manage, monitor, protect, and maintain your accounts to use the Services;
improve and personalize your experience on or with the Service and our online operations;
verify your identity or determine your eligibility for offers and promotions;
communicate with you about the Service (including by sending announcements, account- or transaction-related communications, newsletters, RSS feeds, updates, security alerts, support and administrative messages, and/or other communications relating to the Services);
respond to any of your requests, feedback, or questions, including any requests for customer support;
provide any surveys or other promotions you participate in;
provide customer service, maintenance and support;
send or display offers and other content that is customized to your interests or preferences;
perform research and analysis aimed at improving our products and services and developing new products or services;
manage and maintain the systems that provide the Services; and
fulfill any other purpose for which you provide Personal Information.
Research and Development. We use Personal Information for research and development purposes, including to study and improve the Service and our business, and to develop new features, functionality, products, technology, and services. For example, we may collect and create information based upon the use, performance, and operation of the Service (such as usage patterns, traffic logs, and user engagement with the Service). As part of these activities, we may create aggregated, de-identified, or other anonymous data from Personal Information we collect. We create anonymous data from Personal Information by removing information that makes that data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes.
Direct Marketing. We may send you Sentinel Insights-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material from us and our business partners. You may opt-out of our marketing communications as described in the “YOUR CHOICES” section below.
Interest-Based Advertising. We may work with third-party advertising companies and social media networks to help us advertise our business and to display ads for our services for interest-based advertising purposes (advertisements that are tailored to your likely interests, based on categories in which you have shown an interest). These companies may use cookies and similar technologies to collect information about you (including the online activity information and device information described above in the section called “Personal Information Automatically Collected”) over time across our Service and other websites and online services or your interaction with our emails, and use that information to serve ads that they think will interest you . In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising in the “YOUR CHOICES” section below. To learn more about these third parties and the choices they offer users, please visit the Network Advertising Initiative’s choices page or the Digital Advertising Alliance’s choices page. If you are reading this Privacy Policy from a mobile device, you can learn more about the DAA's mobile choices program here.
To Comply with Laws and Regulations. We will use Personal Information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For Compliance, Fraud Prevention, and Safety. We may use Personal Information and disclose it to law enforcement, government authorities, and third parties as we believe necessary or appropriate, in good faith and in our sole discretion, that such disclosure is reasonably necessary to: (a) maintain the safety, security, and integrity of the Service, business, databases, and other technology assets; (b) protect our, your, or others’ rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern the Service, including investigation of potential violations thereof; (e) prevent, identify, investigate, deter, or otherwise address fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft or any security or technical issues; and (f) submit insurance claims, cooperate with insurance investigations, and fulfil insurance subrogation activities.
With Your Consent. We will disclose your Personal Information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your Personal Information, such as when required by law.
DISCLOSURE OF YOUR INFORMATION
We do not sell your Personal Information. We may disclose Personal Information to provide the Services, or when you authorize or instruct us to do so, for example, when you use the Services to submit content or profile information. In addition to the specific situations discussed elsewhere in this Privacy Policy or at the point of collection, Sentinel Insights may disclose your Personal Information with the following third party entities or persons as described below:
Related Companies. We may disclose your Personal Information with our affiliates, subsidiaries, and other related companies.
Service Providers. We may disclose your Personal Information and non-Personal Information to Service Providers. By “Service Providers,” we mean third party companies, agents, contractors, service providers, or others engaged to perform services on our behalf that are necessary for the orderly operation of our business. For example, we work with Service Providers that help us perform website hosting, maintenance services, database management, analytics, fraud protection, marketing, conducting audits, customer relationship management, finances, and other purposes. When we use a Service Provider, we require that the Service Provider use and disclose the Personal Information received from us only to provide their services to us or as required by applicable law.
Online Tool Providers. We may also disclose Personal Information and non-Personal Information to Online Tool Providers. By “Online Tool Provider” we mean a licensor of software that we include in, or use with, the Services, including an API or SDK, that provides a specialized function or service to us and that requires the transmission of Personal Information and/or non-Personal Information to the Online Tool Provider.
Tracking Technologies. Online Tool Providers, Cookies, web beacons, pixels, tags, and similar third party technologies are collectively referred to herein as “Tracking Technologies.” Tracking Technologies may have the right to use Personal Information and non-Personal Information about you for their own business purposes. The use and disclosure of Personal Information and non-Personal Information by third-party Tracking Technologies are described in their respective privacy policies. Tracking Technologies may collect information automatically, in which case Personal Information and non-Personal Information it receives are subject to the Tracking Technology’s privacy policy. Some Tracking Technologies may allow you to opt out of certain collection and/or uses of your information. We may replace any of these Tracking Technologies without notice to you. For more information about the privacy practices of the Tracking Technologies that Sentinel insights currently uses (and/or that we reserve the right to use), please see here:
Meta Platforms, Inc. (formerly Facebook, Inc.);
Google Analytics;
LinkedIn Corporation;
and
HubSpot, Inc.;
Amplitude; and
rB2B.
Advertising Partners. We may also disclose your Personal Information with third parties who we partner with for advertising campaigns or that collect information about your activity on the Service for the purposes described in the “Interest-Based Advertising” section above.
Contest and Joint Marketing Partners. We may also disclose your Personal Information with other partners in order to provide you with content and other features through the Service, and such partners may send you promotional materials or otherwise contact you regarding products and services that they offer. When you choose to enter a contest or sign up for a promotion, if applicable, we may share the Personal Information you provide as part of the offer with the named co-sponsors or other third parties affiliated with such offer.
Professional Advisors. We may share Personal Information with persons, companies, or professional firms providing Sentinel Insights with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters.
Law Enforcement. Under certain circumstances, we may be required to disclose Personal Information to law enforcement, government authorities, and other parties if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).
Compliance. We may disclose Personal Information in the good faith belief that such action is necessary to comply with a legal obligation or for the purposes described above in the section titled “For Compliance, Fraud Prevention, and Safety.”
Business Transaction Participants. We reserve the right to transfer information (including your Personal Information) to third parties in the event of a sale, merger, acquisition, sale of shares or assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business relating to the Services, or in the unlikely event of a bankruptcy, liquidation, or receivership of our business. We will use commercially reasonable efforts to notify you of such transfer, for example, via email or by posting notice on our website.
Lastly, we may also disclose non-Personal Information, aggregated with information about our other users, to our clients, business partners, merchants, advertisers, investors, potential buyers and other third parties if we deem such disclosure, in our sole discretion, to have sound business reasons or justifications
INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION
Sentinel Insights is based in the United States, and we have service providers in the United States and other countries. Your Personal Information may be collected, used, and stored in these countries or other locations outside of your home country. Privacy laws in the locations where we handle your Personal Information may not be as protective as the privacy laws in your home country. By providing your Personal Information, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein.
Individuals in Europe may view additional information about data transfers in the section below titled “Notice to European Users.”
TRANSPARENCY AND YOUR CHOICES
Request Access to your Personal Information. You may request access to your Personal Information by sending an email to privacy@sentinelinsights.com. We will try to locate and provide you with your Personal Information and give you the opportunity to correct this data, if it is inaccurate, or to delete it, at your request. But, in either case, we may need to retain it for legal reasons or for legitimate business purposes. You may also remove any content that you post to the Services using the deletion or removal options within the Services. However, we (and you) are not able to control information that you have already shared with other users or made available to third parties through the Services.
Review and Request Changes to Your Personal Information. We rely on you to update and correct the Personal Information contained in your account. Note that we may keep historical information in our backup files as permitted by law. If the Service does not permit you to update or correct certain Personal Information, please submit a request to us using the contact information listed at the end of this Privacy Policy.
Request to Remove Content. If you need further assistance with removing any content you posted through the Services, you can email us at privacy@sentinelinsights.com. Removal of your posted content may not ensure complete or comprehensive removal from our computer systems
Requesting Your Information from us. We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical (for instance, requests concerning information residing on backups), or relate to information that is not associated with your Personal Information. In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. We may also require you to verify your identity to our satisfaction before providing you with access to Personal Information.
Please be aware that if you request us to delete your Personal Information, you may not be able to continue to use the Services. Also, even if you request that we delete your Personal Information, we may need to retain certain information for a limited period of time to satisfy our legal, audit and/or dispute resolution requirements.
Opt-Out of Promotional or Marketing Emails. You may opt-out of receiving our promotional or marketing emails by clicking the “unsubscribe” link at the bottom of the email or by contacting us as described below. Please note that it may take up to ten (10) business days for your opt-out request to be processed. Please note, if you opt-out you may still receive Service and account-related communications, such as announcements or notifications about your account and confirmations of transactions you have requested.
Cookies. Most browsers let you remove and/or stop accepting Cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept Cookies, however, you may not be able to use all functionality of the Service and the Site may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit www.allaboutcookies.org. You can also visit our Cookie Policy.
Advertising Choices. You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) and the Digital Advertising Alliance (https://optout.aboutads.info). Some of the companies we work with may offer their own opt-out mechanisms. Please visit our Cookie Policy for more information.
Many of the opt-out preferences described in this section must be set on each device or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.
Global Privacy Control. We honor the Global Privacy Control (“GPC”), which is a browser extension that automatically indicates a consumer’s opt-out preferences.
Do Not Track. Some browsers may be configured to send “Do Not Track” signals to the online services that you visit. The Service currently does not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Declining to Provide Personal Information. We may need to collect Personal Information to provide certain services. If you do not provide the information requested, we may not be able to provide those services.
CHILDREN
The Service is not intended for anyone under the age of 18, and we do not knowingly collect Personal Information from children under 18. We do not authorize users under 18 years of age to use the Services
INFORMATION SECURITY
We utilize reasonable information security measures to safeguard your Personal Information against unauthorized access, modification, or destruction. For example, we utilize Secure Socket Layer (SSL), Transport Layer Security (TLS), or similar encryption technology when sensitive data is transmitted over the Internet, and use firewalls to help prevent external access into our network. However, no method of transmission over the Internet and no method of electronic or data storage can be guaranteed to be 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its security.
We restrict access to Personal Information in our possession to our employees, Service Providers, and Online Tool Providers who need to know that information in order to operate, develop, improve or support our Services.
THIRD PARTY WEBSITES AND SERVICES
The Service may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your Personal Information. Accordingly, we encourage you to read the privacy and security policies and terms of service of those other third party websites and online services you use so that you understand how they collect, use, share and protect your information.
NOTICE TO CALIFORNIA RESIDENTS (SHINE THE LIGHT LAW)
Under California Civil Code sections 1798.83-1798.84, California residents who have an established business relationship with us are entitled to ask us once a year for information regarding the Personal Information we have shared, if any, with third parties for their direct marketing purposes. If you are a California resident and would like to submit such a request, please submit your request to the email address listed at the end of this Privacy Policy with “Shine the Light” in the subject line.
NOTICE TO EUROPEAN USERS
The information provided in this section applies only to individuals in the European Economic Area and the United Kingdom (collectively, “Europe”). Except as otherwise specified, references to “personal information” in this Privacy Policy are equivalent to “personal data” governed by European data protection legislation.
Controller. The controller of your Personal Information covered by this Privacy Policy for purposes of European data protection legislation is Sentinel Insights 36 SOUTH 18TH AVE STE D, BRIGHTON, CO 80601, USA.
Legal Basis for Processing. The legal bases of our processing of your Personal Information as described in this Privacy Policy will depend on the type of Personal Information and the specific context in which we process it. However, the legal bases we typically rely on are set out in the table below. We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your Personal Information, contact us using the contact information at the bottom of this Privacy Policy.
Processing Purpose (as described above in the “Use of Personal Information” section)
Legal Basis
To Provide the Service and Our Products and Services
Processing is necessary to perform the contract governing our operation of the Service, or to take steps that you request prior to engaging us or purchasing our products, technology, or services. Where we cannot process your Personal Information as required to operate the Service on the grounds of contractual necessity, we process your Personal Information for this purpose based on our legitimate interests as further described in this Privacy Policy.
Research and Development
Processing is based on our legitimate interests in performing research and development as described in this Privacy Policy.
Direct Marketing
Processing is based on your consent where that consent is required by applicable law. Where we rely on your consent you have the right to withdraw it at any time in the manner indicated when you consented or via the relevant Service.
Where such consent is not required by applicable law, we process your Personal Information for this purpose based on our legitimate interests in promoting our business and providing you with tailored, relevant content.
Interest-Based Advertising
To Comply with Laws and Regulations
Processing is necessary to comply with our legal obligations.
For Compliance, Fraud Prevention, and Safety
Processing is necessary to comply with our legal obligations or based on our legitimate interests in protecting our or others’ rights, privacy, safety, or property.
With Your Consent
Processing is based on your consent. Where we rely on your consent you have the right to withdraw it any time in the manner indicated when you consent or via the relevant Service.
Use for New Purposes. We may use your Personal Information for reasons not described in this Privacy Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your Personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.
Retention. We will retain your Personal Information for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations. To determine the appropriate retention period for Personal Information, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Rights. European data protection laws may give you certain rights regarding your Personal Information. You may ask us to take the following actions in relation to your Personal Information that we hold:
Access. Provide you with information about our processing of your Personal Information and give you access to your Personal Information.
Correct. Update or correct inaccuracies in your Personal Information.
Delete. Delete your Personal Information.
Port. Transfer a machine-readable copy of your Personal Information to you or a third party of your choice.
Restrict. Restrict the processing of your Personal Information.
Object. Object to our reliance on our legitimate interests as the basis of our processing of your Personal Information that impacts your rights.
You may submit these requests by contacting us using the information below. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your Personal Information or our response to your requests regarding your Personal Information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. In the European Economic Area, you can find your data protection regulator here. In the United Kingdom, you can find your data protection regulator here.
Cross-Border Data Transfer. If we transfer your Personal Information to a country outside of Europe such that we are required to apply additional safeguards to your Personal Information under European data protection laws, we will do so. Please contact using the contact information below for further information about any such transfers or the specific safeguards applied.
NOTICE TO NEVADA RESIDENTS
Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of Personal Information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of Personal Information for monetary consideration to another person. We do not sell your Personal Information. However, you may contact us with questions using the contact information listed at the end of this Privacy Policy.
NOTICE TO CANADA RESIDENTS
If you have an objection to the use of your Personal Information as described in this Privacy Policy, you may file a complaint by sending an email to privacy@sentinelinsights.com. We will attempt to accommodate your objection or complaint, but you understand that, to the extent you object to our processing of Personal Information that is necessary for us to provide the Services to you, certain features and functionalities of the Services may no longer be available to you. Nothing in this Privacy Policy prejudices your rights to file a complaint with the Office of the Privacy Commissioner of Canada, and/or with any other applicable data protection authorities
CONTACTING US
If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at privacy@sentinelinsights.com or by writing to us using the address below:
Sentinel Insights
Attn: Privacy Policy
36 SOUTH 18TH AVE STE D
BRIGHTON, CO 80601
Privacy Notice for California Residents
This Privacy Notice for California Residents (the “Notice”) supplements the information contained in our Privacy PolicyPrivacy Policy and applies only if you are a California Consumer (as defined in the Privacy Policy).
For purposes of this Notice “Sell,” “Selling,” “Sale,” or “Sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, Personal Information to another business or a third party for monetary or other valuable consideration.
“Share”, “Shared,” or “Sharing” means sharing, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, Personal Information to a third party for Cross-context Behavioral Advertising, whether or not for monetary or other valuable consideration.
“Cross-context Behavioral Advertising” means the targeting of advertising to a consumer based on that consumer’s Personal Information obtained from activity across businesses or distinctly-branded websites, applications, or services, other than the business or distinctly-branded website, application, or service with which the consumer intentionally interacts. (In other words, if we send you an ad based solely on your interaction with us or our Services, this is not Cross-context Behavioral Advertising.)
“Sensitive Personal Information” means Personal Information that is not publicly available and reveals one or more of the following:
A consumer’s Social Security, driver’s license, state identification card, or passport number;
A consumer’s account log-in, financial account, debit card or credit card number in combination with any required security or access code, password, or credentials allowing access to an account;
A consumer’s precise geolocation;
A consumer’s racial or ethnic origin, religious or philosophical beliefs, or union membership;
The contents of a consumer’s mail, email, and text messages unless we are the intended recipient of the communication;
A consumer’s genetic or biometric data;
A consumer’s neural data; or
Personal Information collected and analyzed concerning a consumer’s health, sex life, or sexual orientation.
“Verifiable Request” means that the identifying information provided by a consumer in connection with a request matches the Personal Information of the consumer already maintained by us. Identifying information you can submit in order to permit Sentinel Insights to verify your Verifiable Request may include your first and last name, the email address and phone number that is associated with your account, and a secure confirmation code that we provide to you via email.
Information We Collect
In the past twelve (12) months, Sentinel Insights has collected the following categories of Personal Information from California residents:
Identifiers (names, personal or business addresses, email addresses, and IP addresses).
Other information which is not required to use our Services but that you choose to provide to us through an online form.
In the past twelve (12) months, Sentinel Insights has not collected Sensitive Personal Information from California residents.
Sentinel Insights obtains this Personal Information from the following types of sources:
Directly from you. For example, from forms you complete or products and services that you purchase.
Indirectly from you. For example, from information automatically sent by your web browser or from analyzing data about your actions on our website.
Use of Personal Information
Sentinel Insights may use or disclose the Personal Information we collect for one or more of the following “Business Purpose(s):”
To fulfill or meet the reason you provided the information;
To provide our website or online services;
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
To respond to your requests under the California Consumer Privacy Act of 2018 (the “CCPA”), as amended;
For any other purpose described to you when we collect your Personal Information; and
For any other acceptable purposes as set forth in the CCPA.
Unless we notify you otherwise, we will not collect additional categories of Personal Information, nor use the Personal Information we collect for any other materially different, unrelated, or incompatible purposes.
Retention of Personal Information
We retain each category of your Personal Information for no longer than is reasonably necessary for one or more Business Purposes, subject to your right to request we delete your Personal Information. Due to the nature of the Services, it is not possible to predict the length of time that we intend to retain your Personal Information. Instead, we use the following criteria to determine whether it remains reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s):
Whether or not there is a retention period required by statute or regulations;
Pendency of any actual or threatened litigation for which we are required to preserve the information;
Generally accepted best practices in our industry; and/or
Pendency of applicable statutes of limitations for potential legal claims.
When we determine that it is no longer reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s) based on the above criteria, we will delete your Personal Information.
Disclosure of Personal Information
Sentinel Insights may disclose Personal Information to our “service providers”, to our “contractors”, and to “third parties” (each as defined by the CCPA) for a Business Purpose. When we disclose Personal Information for a Business Purpose, we enter into an agreement with the receiving party that describes the purpose for sharing the Personal Information, and that requires the receiving party to keep that Personal Information confidential. In the case of disclosures to our “service providers,” our “service providers” are obligated not to use the Personal Information for any purpose other than performing the services according to their agreement with us. In the case of our “contractors”, our “contractors’ are obligated not to use the Personal Information for any purpose unrelated to the business purpose for which we’ve engaged them.
We may disclose your Personal Information with the following categories of entities: (i) “service providers”, (ii) “contractors”, and (iii) our “third party” advertisers.
In the past twelve (12) months, Sentinel Insights has not Sold or Shared any Personal Information about its California Consumers.
Your Rights and Choices
If you are a California Consumer, you may request information about our collection, use, disclosure and Sale of your Personal Information over the past twelve (12) months, whether or not it was collected electronically. If you submit a Verifiable Request, we will provide you with information regarding:
the categories of Personal Information we have collected about you; the categories of sources from which your Personal Information was collected; our Business Purpose for collecting, Selling, or Sharing your Personal Information; the categories of third parties with whom we disclose that Personal Information; and the specific pieces of Personal Information we collected about you; and
if we Sold, Shared, or disclosed your Personal Information for a Business Purpose: what categories of Personal Information we Sold or Shared, and to which categories of recipients we Sold or Shared it; and what categories of Personal Information we disclosed for a Business Purpose, and to which categories of recipients we disclosed it.
You also have the right to request a copy of your Personal Information, and/or to request that we transmit your Personal Information to another entity. To the extent technically feasible, we will comply with your request and provide and/or transmit your Personal Information in a structured, commonly used, machine-readable format.
You also have the right to request that we delete any of your Personal Information that we collect or maintain by submitting a Verifiable Request. We may deny your deletion request if retaining your Personal Information is necessary for us or our “service providers” or “contractors” to:
Complete the transaction for which we collected your Personal Information, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, provide goods or services that you requested, take actions reasonably anticipated by you within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
Help to ensure security and integrity to the extent the use of your Personal Information is reasonably necessary and proportionate for those purposes;
Debug products to identify and repair errors that impair existing intended functionality;
Exercise free speech, ensure the right of another consumer to exercise that consumer’s right of free speech, or exercise another right provided for by law;
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.);
Engage in public or peer-reviewed scientific, historical, or statistical that conforms or adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the ability to complete such research, if you previously provided informed consent;
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us and compatible with the context in which you provided the information; or
Comply with a legal obligation.
You further have the right to request that we correct any of your Personal Information that is inaccurate by submitting a Verifiable Request. We will correct any inaccurate Personal Information pursuant to your request to the extent possible using commercially reasonable efforts. We may deny your correction request if the Personal Information is accurate. We may also delete your Personal Information instead of correcting it to the extent such deletion would not negatively impact you. If you choose to exercise a privacy right under the CCPA, you have the right not to receive discriminatory treatment.
You may submit a Verifiable Request for the information listed above, or exercise any of your rights enumerated under this Notice, by calling us at [ADD TOLL-FREE NUMBER], or by completing a form on our website, available here. You may also submit a Verifiable Request on behalf of your minor child.
After we receive your Verifiable Request, we will provide to you, in writing and free of charge (unless your request is excessive, repetitive, or manifestly unfounded), the requested information for the 12-month period preceding your request (unless you specifically request disclosure beyond such 12-month period, in which case, we will process your request with respect to Personal Information we have collected during the time period you specify, provided that (a) the earliest date that your request may apply to is January 1, 2022, and (b) processing your request does not require disproportionate effort). You can choose to have this information delivered to you by postal mail, or electronically. We will try to respond to your verified request within forty-five (45) days of receipt, but if we require more time (up to another forty-five (45) days) we will inform you of the reason and extension period in writing. Please note that we are not required to comply with your request for information more than twice in any 12-month period. If applicable, our response will explain the reasons why we cannot comply with your request.
Sentinel Insights does not and will not, without first obtaining your consent, Sell or Share Personal Information.
Should you choose to exercise any of the rights enumerated under this Notice, we will not:
Deny you goods or services;
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
Provide you a different level or quality of goods or services; or
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, please be aware that it may be a functional necessity for our Services to have Personal Information about you in order to operate, and we may not be able to provide some or all of our Services to you if you direct us to delete your Personal Information.
Privacy Notice for Covered Residents
This Privacy Notice for Covered Residents (the “Notice”) supplements the information contained in our Privacy Policy and applies only if you reside in Commonwealth of Virginia or the States of Colorado, Utah, Connecticut, Texas, Oregon, Iowa, Montana, Tennessee, New Hampshire, New Jersey, Delaware, Nebraska, or Minnesota (collectively, the “Covered States”). The Notice applies equally to Covered Consumers (as defined in the Privacy Policy) unless noted otherwise.
For purposes of this Notice “Sell,” “Selling,” “Sale,” or “Sold,” means the exchange of Personal Information for monetary or other valuable consideration by Sentinel Insights to a third party. “Sell,” “Selling,” “Sale,” or “Sold,” does not include the following:
Disclosure of Personal Information to a third party that processes data on behalf of Sentinel Insights;
Disclosure of Personal Information to a third party for purposes of providing a product or service requested by you;
Disclosure or transfer of Personal Information to an affiliate of Sentinel Insights;
Disclosure or transfer of Personal Information to a third party as an asset that is part of a proposed or actual merger, acquisition, bankruptcy, or other transaction in which the third party assumes control of all or part of Sentinel Insights’ assets; and
Disclosure of Personal Information that is intentionally made available by you to the general public via a channel of mass media without restricting the Personal Information to a specific audience.
“Sensitive Personal Information” means any of the following: (1) Personal Information revealing racial or ethnic origin, religious beliefs, a mental or physical health condition or diagnosis, sex life or sexual orientation, status as transgender or nonbinary, status as the victim of a crime, or citizenship or citizenship status; (2) genetic or biometric data that may be processed for the purpose of uniquely identifying an individual; or (3) Personal Information from a person known to be under 13 years of age; or (4) precise geolocation data. If you are a Covered Consumer who resides in Colorado, the definition also includes any inferences made by us based on your personal data that are used to indicate your racial or ethnic origin, religious beliefs, mental or physical health condition or diagnosis, sex life or sexual orientation, or citizenship or citizenship status.
“Verifiable Request” means the identifying information provided by a consumer in connection with a request matches the Personal Information of the consumer already maintained by us. Identifying information you can submit in order to permit Sentinel Insights to verify your Verifiable Request may include your first and last name, the email address and phone number that is associated with your account, and a secure confirmation code that we provide to you via email.
“Targeted Advertising” means displaying to a consumer an advertisement that is selected based on Personal Information obtained or inferred over time from the consumer’s activities across nonaffiliated websites, applications, or online services to predict consumer preferences or interests. “Targeted Advertising” does not include the following:
Advertising to a consumer in response to a consumer request;
Advertisements based on activities within our own websites or online applications;
Advertisements based on the context of a consumer’s current search query, visit to a website, or online application; or
Processing Personal Information solely for measuring or reporting advertising performance, reach, or frequency.
“Profiling” means any form of automated processing of Personal Information to evaluate, analyze, or predict personal aspects concerning an identified or identifiable individual’s economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
“Relevant Data Privacy Law” means the specific data privacy law of the state of which a consumer is a resident: the Virginia Consumer Data Protection Act (“VCDPA”) for a Virginia resident, the Colorado Privacy Act (“CPA”) for a Colorado resident, the Utah Consumer Privacy Act (UCPA) for a Utah resident, the Connecticut Data Privacy Act (CTDPA) for a Connecticut resident, the Iowa Consumer Data Protection Act (IACDPA) for an Iowa resident, the Montana Consumer Data Privacy Act (MTCDPA) for a Montana resident, the Tennessee Information Protection Act (TIPA) for a Tennessee resident, the Texas Data Privacy and Security Act (TDPSA) for a Texas resident, the Oregon Consumer Privacy Act (OCPA) for an Oregon resident, the Delaware Personal Privacy Act (DPDPA) for the a Delaware resident, the Minnesota Consumer Data Privacy Act (MNCDPA) for a Minnesota resident, the Nebraska Data Privacy Act (NEDPA) for a Nebraska resident, the New Hampshire Data Privacy Act (NHDPA) for a New Hampshire resident, and the New Jersey Data Privacy Act (NJDPA) for a New Jersey resident.
Information We Collect or Process
Sentinel Insights has collected or processed the following categories of Personal Information from Covered Consumers:
Identifiers (names, personal or business addresses, email addresses, and IP addresses).
Other information which is not required to use our Services but that you choose to provide to us through an online form.
Sentinel Insights obtains this Personal Information from the following types of sources:
Directly from you. For example, from forms you complete or products and services that you purchase.
Indirectly from you. For example, from information automatically sent by your web browser or from analyzing data about your actions on our Services.
Use of Personal Information
Sentinel Insights may use, or disclose the Personal Information we collect for one or more of the following “Business Purpose(s):”
To fulfill or meet the reason you provided the information;
To provide our Services;
To process transactions;
To provide customer service;
To communicate with you;
To perform research and analysis aimed at improving our products and Services and developing new products or services;
To prevent fraud and other misuse;
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations;
To comply with our legal obligations and exercise our legal rights;
To respond to your requests under the Relevant Data Privacy Law;
For any other purpose described to you when we collect your Personal Information; and
For any other acceptable purposes as set forth in the Relevant Data Privacy Law.
Unless we notify you otherwise, we will not collect additional categories of Personal Information, nor use the Personal Information we collect for any other materially different, unrelated, or incompatible purposes.
Disclosures of Personal Information
Sentinel Insights has disclosed your Personal Information as described in this Notice, including the following categories of Personal Information:
Identifiers (names, personal or business addresses, email addresses, and IP addresses).
Other information which is not required to use our Services but that you choose to provide to us through an online form.
Sentinel Insights discloses Personal Information to third parties for a Business Purpose. When we disclose Personal Information for a Business Purpose, we enter into an agreement with the receiving party that describes the purpose for sharing the Personal Information, and that requires the receiving party to keep that Personal Information confidential.
We may disclose your Personal Information with the following categories of third parties: Service Providers, contractors, and, our “third party” advertisers.
In the past twelve (12) months, Sentinel Insights has not Sold any Personal Information about its Covered Consumers or processed Personal Information about its Covered Consumers for Targeted Advertising.
Your Rights and Choices
If you are a Covered Consumer, you may request information about our collection and processing of your Personal Information, whether or not it was collected electronically. If you submit a Verifiable Request, we will disclose whether we have collected or processed your Personal Information and allow you to access the Personal Information we have collected, to the extent we continue to retain the Personal Information. To the extent technically feasible, we will disclose this information to you in a readily usable format that allows you to transmit the data to another entity without hindrance. In the case of individuals located in Colorado, Connecticut, Montana, Utah, Oregon, New Hampshire, New Jersey, or Delaware, in the event that you make more than (1) request in any twelve (12) month period, we reserve the right to charge a fee prior to processing any such request(s). In the case of individuals located in Virginia, Iowa, Tennessee, Nebraska, Minnesota or Texas, in the event that you make more than (2) requests in any twelve (12) month period, we reserve the right to charge a fee prior to processing any such request(s).
You also have the right to request that we delete any of your Personal Information that we collect or maintain by submitting a Verifiable Request. We may deny your deletion request if retaining your Personal Information is necessary for us or our Service Providers to:
Complete the transaction for which we collected your Personal Information, provide goods or services that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you;
Prevent or detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or investigate, report, or prosecute those responsible for such activity;
Debug products to identify and repair errors that impair existing intended functionality;
Engage in public or peer-reviewed scientific or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the achievement of such research, if you previously provided informed consent;
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us;
Cooperate with law enforcement agencies concerning conduct or activities that we reasonably and in good faith believe may violate the law;
Comply with a legal obligation; or
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.
If you are a Covered Consumer, you further have the right to request that we correct any of your Personal Information that is inaccurate by submitting a Verifiable Request. We will correct any inaccurate Personal Information pursuant to your request, taking into account the nature of the Personal Information and the purposes of the processing of your Personal Information. We may deny your correction request if the Personal Information is accurate.
If you choose to exercise a privacy right under the Relevant Data Privacy Law, you have the right not to receive unlawful discriminatory treatment.
You may submit a Verifiable Request for the information listed above, or exercise any of your rights enumerated under this Notice, by calling us at [ADD TOLL-FREE NUMBER], or by completing a form on our Site, available here, or by email to privacy@sentinelinsights.com. You may also submit a Verifiable Request on behalf of your minor child who is under 13 years of age.
After we receive your Verifiable Request, we will provide to you, in writing, the requested information. You can choose to have this information delivered to you by postal mail or electronically. We will try to respond to your Verifiable Request within forty-five (45) days of receipt, but if we require more time (up to another forty-five (45) days) we will inform you of the reason and extension period in writing. If we decline to act on your request for any reason permitted under the Relevant Data Privacy Law, we will notify you of our decision within forty-five (45) day of receiving your request. If applicable, our response will explain the reasons why we cannot comply with your request.
Sentinel Insights does not and will not, without first obtaining your consent, process your Personal Information for Targeted Advertising, Profiling, and/or Sale to third parties.
Should you choose to exercise any of the rights enumerated under this Notice we will not:
Deny you goods or services;
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties;
Provide you a different level or quality of goods or services; or
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
However, please be aware that it may be a functional necessity for our Services to have Personal Information about you in order to operate, and we may not be able to provide some or all of our Services to you if you direct us to delete your Personal Information.
Retention of Your Information
We retain each category of your Personal Information for no longer than is reasonably necessary for one or more Business Purposes, subject to your right to request we delete your Personal Information. Due to the nature of the services, it is not possible to predict the length of time that we intend to retain your Personal Information. Instead, we use the following criteria to determine whether it remains reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s):
The generally accepted best practices in our industry;
Whether not there is a retention period required by statute or regulations;
The pendency of any actual or threatened litigation for which we are required to preserve the information; and
The pendency of applicable statutes of limitations for potential legal claims.
When we determine that it is no longer reasonably necessary to retain your Personal Information for one or more disclosed Business Purpose(s) based on the above criteria, we will delete your Personal Information.
